Get started
This recipe is a quickstart guide to setting up your Snag powered marketplace, covering marketplace configuration and customization.
Why launch your own marketplace
By launching a Snag powered marketplace you take control of the entire purchasing experience, creating an easier shopping journey for your audience. With key integrations and an experience optimized for conversion, Snag powered marketplaces are the best place for brands, games, and apps to sell their digital assets and enable secondary trading.
Walkthrough
For a text-based walkthrough check out Snag’s ‘How To’ article on our blog.
Activating your marketplace
-
Decide on the domain name where you’d like to point your marketplace.
- E.g.
{yourcollectionwebsite}.com
- E.g.
-
Choose the marketplace subdomain for your white-label marketplace
- E.g.
marketplace.{yourcollectionwebsite}.com
- E.g.
-
Have a technical member on your team add a DNS record to your domain host. We will be adding a
CNAME record.- See example in AWS Route 53
- Navigate to the ‘Hostname’ section on admin.snagsolutions.io and input your new subdomain.
If you’re having trouble with setting up your subdomain / CNAME, please refer to the following pages to resolve those issues:
GoDaddy: https://www.godaddy.com/help/add-a-cname-record-19236
Cloudflare: https://developers.cloudflare.com/dns/zone-setups/partial-setup/setup/
Ping a Snag contact if you have any questions or need additional help configuring your specific environment
Launching your marketplace
From experience launching >100 marketplaces with partners, below are suggestions to maximize this tool’s effectiveness.
Suggested linking to enable marketplace discovery
We suggest linking your marketplace to enable discovery via the following social & site elements
| Property | Suggestion | Context |
|---|---|---|
| Twitter Bio | Link in bio or as website | This is the single biggest change to drive direct traffic to the marketplace |
| Linktree | Include at the top of your linktree as ‘project name marketplace’ | It’s up to you if you want to remove other marketplace links, but we suggest you place ours at the top regardless. |
| Site homepage | Prominent call to action either in topline nav, homepage UI, or both | Again, you to keep or remove other marketplace links. We aggregate listings to act as a source of truth for buyers. |
| Tweets | Share directly with your followers! | We’re happy to subsidize 0-fees at launch and/or partner on giveaways & spaces to augment the message. |
Landing Page suggestions
If you’re using our landing page builder to create a home page for your marketplace, please review the following suggestions to create the best user experience:
You can customize your landing page, tailor its sections and features, and tell everyone your brand’s story. You can choose from four different types of sections:
Showcase
Showcase section variations
The showcase contains a title, supporting text, banner and item or collection preview. All of the mentioned components are optional so you can create multiple variations of the showcase section. Here are some examples
As you see, the showcase section can be used and customized in multiple ways to achieve the desired outcome.
💡 Tip: With the showcase section you can promote upcoming drops, live actions, mints, etc. or link to previous drops.
Background
If you toggle on the banner you can choose from the predefined background or upload your own image. We recommend an aspect ratio of 5:1 and at least a 1000px width. You can also set a banner link to an internal or external page.
💡 Tip: Make sure you use a dark enough image so that it is easy to read the text above it and that your photos look good on mobile.
Collection or item preview
You can also show a collection or item preview. If you select an item preview, you can specify the items you wish to display or filter them based on sorting criteria.
Strip
The strip contains a title, copy, and button link. The button can link to an existing collection or the whole marketplace. It also supports external links.
Strip section variants
All of the mentioned components are optional so you can create multiple variations of the strip section. Here are some examples:
Background
To change the strip section background you can choose a color or use one of the predefined background templates. If you change the hex color the templates will inherit the color you provide.
There is also an option to upload your own image. You can upload a PNG or JPG. We recommend an aspect ratio of 5:2 and at least a 1440px width.
💡 Tip: Make sure you use a dark enough image so that it is easy to read the text above it and that your photos look good on mobile.
You can toggle on a black overlay to create more separation between the background and other elements.
Featured
The featured contains a title, copy, button link and a featured item or collection. The button links to the collection or item that you’ve selected.
Alignment
You can choose to align the image left or right.
Was this page helpful?